Types of online advertising - part 3

Email Marketing

This is any letter or advertising message sent to a large number of people on their e-mail addresses. E-mail marketing is still one of the cheapest methods for conducting online advertising campaign. Other advantages are that it is instant, it delivers your message to many customers at once, not waiting for the customers themselves to see or click on your ad.

Advertising article

This is a post on a site or blog for a fee. May represent an interview or news which contains useful information and at the same time mentions the name of the advertiser.

Paid search or advert in Google AdWords

One of the forms of advertising that quickly gathered speed worldwide. This is the so called contextual advertising or "paid search" in the most popular search engine Google.com.
After posting your ad in the search engine, it is displayed as a search result according to the keywords the user entered. Realistically you buy from Google keywords relevant to your business - for example, a hotel advertising will display when someone searches the words "hotel in Alaska", "booking", "accommodation", etc.

SEO - search engine optimization

It is usually a modification of the website code for the purpose of better positioning in the search engines. It includes links building from other sites to your page.

Viral Advertising

The basis of the viral ads is fun pictures, quotes or clips that people share because they are attractive and interesting, and at the same time they carry an advertised product or service. Distributed mainly in social networks.

Facebook presence and advertising

By advertising on the biggest social network Facebook businesses can build lasting relationships with their customers by often publishing interesting content to their Facebook pages and using the Facebook pay per click ads.


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