According to the advertising strategy of the company, the Internet advertising can be either brand advertising or direct advertising. The brand advertising is aiming a long-term promotion of the brand while the direct advertising acts here and now.
Banners:
The banners can be static or animated, ie with or without moving images.
The standard banner forms are sized in pixels:
- 468 x 60 px - full banner;
- 234 x 60 pixels - half banner;
- 125 x 125 pixels - square banner;
- 88 x 31 pixels - micro button, often with a caption - "click", "More", "buy", etc.;
- 120 x 240 pixels - vertical banner usually called "Skyscraper";
- 728 x 90 pixels - horizontal banner, usually located at the top - above or below the ribbon logo;
Floating banners - appear for a few seconds over the content of the page and then disappear;
Custom Banners - have built-in sound, "fly" across the screen or 'shake'.
How to make an impressive banner? Most importantly, it should catch the eye and also to be easily memorable. The animation in it should call to action, and the text should be succinct and original.
-> part 2.
Banners:
The banners can be static or animated, ie with or without moving images.
The standard banner forms are sized in pixels:
- 468 x 60 px - full banner;
- 234 x 60 pixels - half banner;
- 125 x 125 pixels - square banner;
- 88 x 31 pixels - micro button, often with a caption - "click", "More", "buy", etc.;
- 120 x 240 pixels - vertical banner usually called "Skyscraper";
- 728 x 90 pixels - horizontal banner, usually located at the top - above or below the ribbon logo;
Floating banners - appear for a few seconds over the content of the page and then disappear;
Custom Banners - have built-in sound, "fly" across the screen or 'shake'.
How to make an impressive banner? Most importantly, it should catch the eye and also to be easily memorable. The animation in it should call to action, and the text should be succinct and original.
-> part 2.
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