Types of online advertising - part 2

VIP link

The VIP link is a short sentence - slogan or company name, which is a link to the advertiser. This link can be placed prominently on selected websites that are visited by the target audience you are interested in. This type of advertising results in a very high performance and low cost at the same time.

Pop-Up Window

These are small windows containing advertising or link to a website that automatically opens upon entering some sites.

Online Campaigns

These are all kinds of online games, polls, contests, sweepstakes which work for boosting sales, building trust and brand loyalty.

Exit page

When exiting a site, mail, etc. the user is automatically forwarded to a specified site.

Landing page

The landing page is the place where the user lands upon clicking on a banner ad, text ad or link. It can be specially designed for a specific campaign and include a raffle / contest or it could be just a corporate website of the advertiser.

- > part 3.

Types of online advertising

According to the advertising strategy of the company, the Internet advertising can be either brand advertising or direct advertising. The brand advertising is aiming a long-term promotion of the brand while the direct advertising acts here and now.

Banners:
The banners can be static or animated, ie with or without moving images.

The standard banner forms are sized in pixels:
- 468 x 60 px - full banner;
- 234 x 60 pixels - half banner;
- 125 x 125 pixels - square banner;
- 88 x 31 pixels - micro button, often with a caption - "click", "More", "buy", etc.;
- 120 x 240 pixels - vertical banner usually called "Skyscraper";
- 728 x 90 pixels - horizontal banner, usually located at the top - above or below the ribbon logo;

Floating banners - appear for a few seconds over the content of the page and then disappear;
Custom Banners - have built-in sound, "fly" across the screen or 'shake'.

How to make an impressive banner? Most importantly, it should catch the eye and also to be easily memorable. The animation in it should call to action, and the text should be succinct and original.

-> part 2.

Online Advertising and How it was created

The Online advertising is attractive because of the wide variety of forms, which it possesses, the possibility of narrow targeting of the market, the real time and accurate statistics that you may have on the effect of the advertising, as well as the low cost compared to other advertising channels.

If you need to define what internet advertising is in one sentence: We may say that it is any paid form of controlled impact which through the Internet provides various goods or services of a particular brand.

It is interesting how the first online advertisement was created?

This happened in 1994 in the U.S., when a prominent lawyer sent out the first mass mail to advertise his law firm. Soon after that the first banners advertising beer were launched. Moreover, the first association of advertisers was founded by several liquor companies.